I turn messy user problems into clear product decisions and shipped outcomes

• SEO Growth Kit

SEO Growth Kit
for Notion

SEO workflow & Notion template designAn end-to-end SEO execution system in Notion.The Problem
Most SEO tools give analytics data. Teams often lack an effective workflow to execute the insights from that data.My Role
Researched SEO workflows, designed the templates and guides, and shipped the product end-to-end (build, positioning, branding, launch).Outcome
Adopted by 1,500+ marketers and site owners

User Feedback Ecosystem
for Moz

UX/Product workflow designA comprehensive UX initiative to centralize and streamline customer feedback across Moz's product suites.The Problem
Feedback was fragmented across tools and teams, slowing decisions and product development velocity.My Role
Audited workflows across 5 teams, implemented Productboard, and integrated it with Zendesk, Jira, Salesforce, Slack, Gong, and more.Outcome
200% increase in actionable insights and 75% reduction in logging time. One source of truth for product decisions.

• UX for SEO

UX for SEO Checklist
for Wix

UX guidelines for content creationA Notion-based SEO checklist of best practices to consider when creating user-friendly, people-first content that satisfies searchers, search engines and business needs.The Problem
Content teams needed a simple standard for people-first SEO.My Role
Researched and created a Notion checklist that translates best practices into a repeatable execution workflow.Outcome
Published on the Wix SEO Hub and used by thousands of Wix creators and marketers.

• Moz KWE

Keyword Suggestions
for Moz Pro

SEO analytics tool designKeyword Suggestions is an SEO tool within Moz Pro's Keyword Explorer that helps users generate more relevant keyword ideas based on a target keyword.The Problem
Users struggled to generate relevant keyword ideas and efficiently target keywords that align with their audience's needs.My Role
Led research, defined the product approach, and shipped an overhaul enabling users to generate, group, and sort keywords by intent, volume, and difficulty. Collaborated with devs to develop a solution that was previously deemed impossible.Outcome
A core driver of Moz Pro value. Reported internally as contributing to ~5% churn reduction (launched near my transition, so I did not personally validate post-launch metrics)

Social Circle/Sweeft app

Social events appA geolocation-based social discovery app for nearby events.The Problem
Users lacked an easy way to discover and share real-time events with people nearby.My Role
Founded, designed, and led product from zero to launch.Outcome
Achieved 10,000+ MAU organically and won various innovation awards.

• BlackRoot

BlackRoot

Notion-based crowdsourced resource libraryA crowdsourced resource library for the African diasporaThe Problem
The African Diaspora lacked a centralized, curated resource for essential information, tools, and references covering culture, education, history, and business.My Role
Created and managed "Black Root," a crowdsourced library connecting the African Diaspora to valuable content and opportunities. Curated worldwide submissions to promote awareness and collective development.Outcome
Reached 1M+ people at peak usage.

• Foreign Gems

Foreign Gems

PodcastA podcast bridging cultural gaps and providing growth-oriented individuals with diverse & often unique insights to drive self and career growth.The Problem
Many growth-oriented individuals living outside of their home country lack access to diverse, unique insights that bridge cultural gaps for self and career development.My Role
Co-host, producer & creative-director.Outcome
5-star reviews and thousands of listeners across all platforms.