• SEO Growth Kit

SEO Growth Kit
for Notion

SEO workflow & Notion template designWhat it is
A comprehensive toolkit of Notion-based templates, guides, and resources. Designed to simplify SEO operations and make it accessible for all, regardless of the level of expertise.Outcome
It's used by 1500+ Notion users, marketers & site owners.How it works
Suitable for both beginners and experts, it helps users understand SEO, streamline workflows, solve common SEO challenges, and optimize content strategies.My role
Sole creator - research, product dev, gtm, branding...everything

• Moz KWE

Keyword Suggestions
for Moz Pro

SEO analytics tool designWhat it is
Keyword Suggestions is a SEO tool within Moz Pro's Keyword Explorer that helps users generate more relevant keyword ideas based on a target keyword.This helps users efficiently target keywords that align with their audience’s needs, streamlining the SEO process.Outcome
It increased the stickiness of a Moz Pro subscription and resulted in improved MRR, LTV and decreased churn.How it works
Users input a target keyword, then Moz Pro outputs a list of other relevant, related keywords.Users can group and sort these ideas by search intent, volume, difficulty, etc.My role
• Lead user researcher: researched user's needs.
• Co-product designer: helped design feature.
• Ad-hoc product manager: guided product development.

User Feedback Ecosystem
for Moz

UX/Product workflow designWhat it is
A comprehensive UX initiative to centralize and streamline customer feedback across the Moz org. The project replaced fragmented, time-consuming feedback processes with a unified Productboard-based system that integrates with existing tools like Zendesk, Jira, Salesforce, and Slack.Outcome
The new system replaced fragmented and manual processes. Increased product insights by 200%, reduced logging time by 75%, and became the organization's single source of truth for product decisions.How I worked
I conducted user research across 5 customer-touching teams to identify feedback collection pain points, then evaluated and implemented Productboard as a centralized solution.My role
Project lead - research & discovery, strategic planning, process design, execution & integration, org training.

• BlackRoot

BlackRoot

Notion-based crowdsourced resource libraryWhat it is
Black Root is a crowdsourced library offering curated resources for the African Diaspora. It provides access to essential information, tools, and references covering various topics such as culture, education, history, and business.Outcome
It was used by 1 million+ people at its peak.How it works
The platform aims to empower the community by connecting users to valuable content and opportunities that promote awareness, growth and collective development.My role
Sole creator with the help of worldwide crowdsourced submissions.

• Foreign Gems

Foreign Gems

PodcastWhat it is
Foreign Gems is a podcast bridging cultural gaps and providing growth-oriented individuals with diverse & often unique insights to drive self and career growth.My role
Creative direction, branding, production, design and co-host.

Social Circle/Sweeft app

Social events appWhat it is
Sweeft was an app that allowed users to easily find and share events with people nearby.Outcome
It had 1000+ MAU and won various innovation awards.How it works
This was essentially Snapchat Maps meets Instagram Maps...but 6 years before either of them launched those features.My role
Founder, first UX/UI designer, product manager.

Search Experience Design

• Drive Growth

Notion Workflows

• Boost Team Efficiency

Speaking

• Inspire Team