Who I Am

I'm a people-centric multi-disciplinary problem-solver, specialized in SEO, UX & Workflow Optimization. I use design-thinking to help individuals and businesses to research and create simple, accessible digital spaces & information.I have a life-long passion for creating experiences and things people love, while sharing what I learn along the way.📍NOW
- Consulting for SEO, UX, Workflow Optimization & Notion.
- Building digital products - finishing SEO Growth Kit 2.0 & a stealth project 🤐.
- Teaching the intersection between UX & SEO on blogs, podcasts, conferences, etc.
- Ambassador & creating templates for Notion.⏮️ PREVIOUSLY
- Researched & designed SEO products for Moz.
- Nerded out on SEO with Moz's search science team.
- Taught SEO best-practices via Moz's Whiteboard Friday.
- Hosted MozCon 2021 & 2022.
- Led the employee advocacy group at Moz.
- Created SEO Growth Kit 1.0, BlackRoot & Kaizen Daily Journal(Notion projects).
- Creator of The Notion Club.
- Helped users master Moz's SEO tools.
- Co-hosted Foreign Gems podcast.
- Championed customer experience at HeyOrca.
- Founder and "CEO" of Sweeft app.
- Dabbled in music as a producer, DJ & event promoter while at Memorial University.

• SEO
• UX
• Workflow
• Notion

🔍 SEO Consulting

Help Your Audience Find You Easily

I provide SEO services focused on improving your online visibility, driving organic traffic, and boosting your search engine rankings. I take a holistic, UX-driven approach to SEO, ensuring that every aspect of your online presence is optimized for success.Keyword Research & Strategy:
I identify high-value keywords and phrases that are relevant to your business and target audience.On-Page Optimization:
I optimize your website's content, metadata, headings, and images to align with SEO best practices, ensuring that each page is search-engine-friendly and easy to navigate.Technical SEO Audits & Fixes:
I conduct a thorough audit of your website to identify and resolve technical issues that may be affecting your SEO performance. This includes site speed optimization, mobile-friendliness, and fixing broken links.Content Creation & Optimization:
I create briefs for engaging, high-quality content that is optimized for search engines and tailored to your audience's needs. I can also optimize existing content to boost its relevance and ranking potential.

😍 UX Consulting

Create Digital Experiences Your Users Love

I offer UX services aimed at enhancing the usability and overall experience of your digital products. Whether it's a website, mobile app, or software platform, I focus on creating intuitive, engaging, and user-friendly designs that your users love while achieving your business goals.UX Strategy & Consulting:
I provide strategic advice on how to improve the overall user experience across all touchpoints. I can help align your UX strategy with your business objectives to ensure a cohesive and effective approach.User Research & Persona Development:
I conduct thorough user research to understand your target audience's needs, behaviors, and pain points. I use this information to develop detailed user personas that guide design decisions and ensure a user-centered approach.Information Architecture & Wireframing:
I organize content and navigation to create a logical structure for your product. I design wireframes that outline the basic layout and functionality of each page, ensuring that the user journey is intuitive and efficient.UI Design & Prototyping:
I work with your UI Designer to create visually appealing and functional user interfaces that align with your brand's style and voice.Usability Testing & Iteration:
I conduct usability testing to identify areas where users may encounter difficulties. Based on feedback and testing results, I refine the design to improve user satisfaction and task completion rates.Accessibility Optimization:
I ensure your digital products are accessible to all users, including those with disabilities. This includes implementing best practices for screen readers, color contrast, keyboard navigation, and other accessibility standards.UX Writing & Microcopy:
I audit your microcopy to ensure clarity and concision in guiding users through your product. This includes labels, tooltips, error messages, and calls to action that make interactions more intuitive and enjoyable.

🤖 Workflow Optimization

Automate Tasks You Don't Have Time For

I offer Workflow Optimization services aimed at streamlining your business processes to maximize efficiency and productivity. I help identify bottlenecks and implement solutions that automate repetitive tasks and improve operational flow.Process Analysis & Mapping:
I analyze your current workflows to identify areas of inefficiency and improvement. I’ll map out the ideal processes to streamline tasks and eliminate redundancies.Automation Implementation:
I use tools like Zapier and Make to automate repetitive and time-consuming tasks, allowing your team to focus on higher-value work.Software Integration:
I can connect your existing software and tools to create a cohesive ecosystem, including integrating CRM systems, project management tools, communication platforms, and other business applications.

🗃️ Notion Consulting

Create a Workspace
You & Your Team Love To Use

I offer Notion services to help you transform your workspace into a powerful productivity hub. Whether you're an individual or a team, I can help you get the most out of Notion’s versatile features.Workspace Setup & Customization:
I’ll tailor your Notion workspace to fit your unique needs, whether for project management, content planning, knowledge management, or personal productivity. I can create custom templates, databases, and dashboards to streamline your workflows.Database Design & Automation:
I can organize your data with intuitive databases and smart automation. I'll configure relationships, filters, and formulas, ensuring you can easily find and manipulate your information.Team Collaboration & Knowledge Management:
I help enhance your team's productivity by setting up shared workspaces for collaboration. I’ll implement solutions for knowledge sharing, meeting notes, task tracking, and project timelines.Training & Onboarding:
I provide hands-on training to help you and your team master Notion's capabilities, covering everything from the basics to advanced features like integrations and API usage.