• SEO Growth Kit

SEO Growth Kit
for Notion

SEO workflow & Notion template designA comprehensive toolkit of Notion-based templates, guides, and resources.The Problem:
SEO beginners often struggle with where to begin, which advice to trust, and how to keep up with algorithm changes. Execution is difficult because tools like Moz and Semrush provide data, not a process to execute it.My Actions:
Designed and curated a comprehensive toolkit of Notion-based templates and guides to streamline SEO workflows. Managed the full product lifecycle from research and development to GTM and branding.The Result:
Adopted by 1500+ Notion users, marketers, and site owners, enabling them to solve common SEO challenges and streamline their workflows.

User Feedback Ecosystem
for Moz

UX/Product workflow designA comprehensive UX initiative to centralize and streamline customer feedback across Moz's product suites.The Problem:
Customer feedback processes at Moz were fragmented and time-consuming, limiting the organization's ability to effectively gather and utilize insights.My Actions:
Conducted research across 5 teams to identify pain points, then led the implementation of Productboard to centralize feedback, integrating it with Zendesk, Jira, Salesforce, Slack, Gong etc.The Result:
Increased product insights by 200%, reduced logging time by 75%, and established a single source of truth for product decisions.

• Moz KWE

Keyword Suggestions
for Moz Pro

SEO analytics tool designKeyword Suggestions is a SEO tool within Moz Pro's Keyword Explorer that helps users generate more relevant keyword ideas based on a target keyword.The Problem:
Users struggled to generate relevant keyword ideas and efficiently target keywords that align with their audience's needs.My Actions:
Led user research, co-designed and managed the development of an overhaul of the "Keyword Suggestions" feature in Moz Pro, enabling users to generate, group, and sort related keywords by search intent, volume, and difficulty. I worked with the engineering team to find a solution that was previously deemed impossible with the existing tech infrastructure.The Result:
This feature was one of the 3 core drivers of a Moz Pro subscription. I was informed it led to 5% churn reduction. It was launched just as I left Moz, so I couldn't verify it myself. We'd also predicted an increased subscription stickiness, improved MRR and LTV that it achieved.

Social Circle/Sweeft app

Social events appSweeft was an app that allowed users to easily find and share events with people nearby.The Problem:
Users lacked an easy way to discover and share real-time events with people nearby.My Actions:
Founded and designed Sweeft, a map-based social discovery app (predating Snapchat/Instagram Maps by 6 years) to help users find and share nearby events.The Result:
Achieved 10,000+ MAU organically and won various innovation awards.

• BlackRoot

BlackRoot

Notion-based crowdsourced resource libraryBlack Root is a crowdsourced library offering curated resources for the African Diaspora. It provides access to essential information, tools, and references covering various topics such as culture, education, history, and business.The Problem:
The African Diaspora lacked a centralized, curated resource for essential information, tools, and references covering culture, education, history, and business.My Actions:
Created and managed "Black Root," a crowdsourced library connecting the African Diaspora to valuable content and opportunities. Curated worldwide submissions to promote awareness and collective development.The Result:
Used by 1 million+ people at its peak.

• Foreign Gems

Foreign Gems

PodcastForeign Gems is a podcast bridging cultural gaps and providing growth-oriented individuals with diverse & often unique insights to drive self and career growth.Problem:
Many growth-oriented individuals living outside of their home country lack access to diverse, unique insights that bridge cultural gaps for self and career development.My Actions:
Produced and co-hosted "Foreign Gems," handling creative direction, branding, and design to provide listeners with diverse cultural insights.The Result:
5-Star reviews(18) and thousands of listeners across all platforms.

• Growth & Conversion

• Product Operations

• Training & Workshops